Must-see events at this year’s SXSW Mashable House

Image: james dybvig/mashable

If you consider yourself a true superfan, then you already know whats up. Youve been to the Mashable House many times before, and can navigate the craziness that is downtown Austin during SXSW.

This year, Mashable invites all the superfans to join us in the celebration of obsession. We celebrate the dedication it takes to wait in line for hours to see your favorite shows panel (were looking at you, Thronies). The need to try every breakfast taco in Austin just to make sure that your favorite is really your favorite. When it comes to the culture of SXSW, we are proudly committed to discovering every last detail.

Tune in to The Mashable Show

Cant make it to Austin this year? Mashable and Twitter are making sure you can still celebrate in the obsession with The Mashable Show. Hosted by Kerri Doherty, some of your favorite Mashable correspondents, and Cookie Monster (yeah, you heard us right), The Mashable Show will stream LIVE from the Mashable House exclusively on Twitter at, in Twitter’s Explore tab and on @mashable. The 90-minute show will stream exclusively on Twitter on March 10, 11 and 12 at 1pm EST. Youll be able to join in on The Mashable Show conversation or find yourself featured on the Mashable Houses Wayin social wall using the hashtag #MashHouse.

Go with the flow

This year, Mashable is excited to team up with belVita Breakfast Biscuits to help SXSW-goers jumpstart their days the right way. On Saturday, March 11 and Sunday, March 12 at 8AM CST were hosting Fuel & Flow, a morning vinyasa session, at the Mashable House. While tickets to the yoga session are sold out, we invite you to join us afterwards in the Mashable House Easter Egg Speakeasy for fresh juices and your favorite belVita Breakfast Biscuits!

Perfect your Paloma

Not a morning person? Thats cool. Most of the action is going down through the afternoon (Friday and Saturday, 12pm-5pm; Sunday, 11am-2pm). Kick off your time in the Mashable House by learning how to craft the perfect Paloma with Hornitos Tequila. (Its 5 oclock somewhere, right?)

Become a legend

The origin story of King Arthur has been reimagined through the eyes of Guy Ritchie in King Arthur: Legend of the Sword. Come see how you compare to the young Arthur (played by Charlie Hunnam) and make your best attempt to pull the sword from the stone in a fully immersive photobooth.

Be fast. Be furious.

If that doesnt blow your mind, this year youll get to test drive a car! Well, kind of. Navdy is revolutionizing the way we connect our smartphones to our vehicles, and they want to put YOU in the drivers seat.

Get your Banksy on

At this years House, theres more than meets the eye. Create art that changes right before your very eyes thanks to an active temperature-based installation from Lennox. Whats there today, may not be tomorrow.

Give life, and get your life

Of course we cant talk about obsessing without bringing up the Beyhive. Have an announcement to make? Share your good news a la Queen Beywhether it’s a pregnancy, engagement, or the food baby you had at lunchwith Mashables flower throne, courtesy of The Bosco.

Some of your favorite Mashable House classics will be returning too, including our Tattly temporary tattoo bar and the Mashable swag station.

Make your happy last more than an hour

Close out your afternoon at the Mashable House with the help of Jim Beam Bourbon. Learn from the experts and become a master mixologist as you find the ideal measurements to create an American take on the Citrus Highball.

Take it easy in the Easter Egg Speakeasy

Be sure to keep an eye on Mashables Instagram story throughout SXSW to see how you can earn your way into the Mashable House Easter Egg Speakeasy. This exclusive room is a great reprieve from all the SXSW craziness, where youll be able to test Sony Mobiles latest smart product, Xperia Touch, an interactive and collaborative projector that turns any flat surface into a 23 HD touchscreen, or projects onto the wall up to 80 inches. Youll also be able to enjoy a traditional Japanese highball with Suntory Whisky Toki.

But the fun doesnt stop there. Whether youll be ending your weekend at Interactive, or just getting started with Film & Music, make sure you join us at the MashBash on Sunday, March 12 from 9pm-2am CST.

TL;DR? Your loss.

Weve been obsessing over this years Mashable House, and we just cant wait for you to see it! Make sure you are RSVPed (21+) and well see you in Austin!

The 2017 Mashable House is brought to you by:

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